ISO 20252 and Research Quality Standards Explained
What ISO 20252 and ISO 27001 cover, what certification means for buyers, and how industry codes from ESOMAR and the Insights Association fit in.
Read moreIndustry articles
Articles on industry from the Universal Insights research team.
Market Research in 2026: Seven Shifts Reshaping Sample and Fieldwork
From AI agents taking surveys to quality scores in every contract, the changes research buyers and suppliers need to plan for in 2026.
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GDPR, CCPA and Survey Data: A Compliance Checklist
What research teams need in place before fielding in Europe and the US: lawful basis, consent, retention, transfers and respondent rights.
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Synthetic Respondents: Where They Help and Where They Mislead
AI-generated personas promise instant answers. We look at what synthetic data can do in research today, and why real respondents still set the benchmark.
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Market Research Trends to Watch in 2025
Tighter budgets, AI in the workflow and a fight for data quality: the shifts that will shape how research teams buy sample and run studies this year.
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